Last updated: September 2025

Biora Essentials (“we”, “us”, “our”) operates bioraessentials.com. This Privacy Policy explains how we collect, use, disclose, and protect personal information for visitors and customers located in the United States and Canada.

1) Information We Collect

• Identity & Contact: name, email, phone, billing and shipping addresses.
• Order & Payment: items purchased, order history, limited payment details.
  Note: Full payment card data is processed by our payment partners; we do not store full card numbers.
• Device & Usage: IP address, browser/OS, device type, pages viewed, time on site, referring URLs, clicks and interactions.
• Marketing Preferences: opt-in status, communication preferences, campaign engagement.

2) How We Use Personal Information

• Process, fulfill, and deliver orders; provide customer support.
• Send transactional messages (order confirmations, shipping updates).
• Send marketing communications if you opt in; you can unsubscribe anytime.
• Improve our site, products, services, and user experience.
• Prevent fraud, secure our services, and comply with legal obligations.

3) Legal Bases (where required)

• Contract: to fulfill your purchases.
• Consent: for marketing and certain cookies/analytics.
• Legitimate Interests: site improvement, security, fraud prevention.
• Legal Obligation: tax, accounting, regulatory compliance.

4) How We Share Information

• Service Providers: payment processors, fulfillment and warehousing in the United States, shipping carriers, email/CRM, analytics.
• Legal/Compliance: when required by law or to protect rights, safety, and security.
• Business Transfers: in a merger, acquisition, or sale of assets, information may be transferred.

We do not sell personal information to third parties for their own marketing purposes.

5) Cookies & Tracking

We use cookies, pixels, and similar technologies to operate the site, remember preferences, measure performance, and personalize content/ads (where applicable). You can control cookies in your browser settings; disabling some cookies may impact site functionality.

6) Advertising & Analytics

We may use analytics and advertising tools to understand performance and, where allowed, show relevant offers. These partners may set or read their own cookies/pixels. You can opt out of marketing emails at any time using the unsubscribe link, and adjust cookie settings in your browser.

7) Data Security

We implement administrative, technical, and physical safeguards (e.g., encryption in transit, restricted access). No method of transmission or storage is 100% secure, but we strive to protect your information.

8) Data Retention

We retain personal information as long as needed for the purposes described in this Policy (e.g., fulfilling orders, complying with legal obligations, resolving disputes), then delete or anonymize it unless a longer retention period is required by law.

9) Your Privacy Rights (USA & Canada)

• Access/Portability: request a copy of your personal information.
• Correction: request that we correct inaccurate data.
• Deletion: request that we delete your personal information (subject to legal exceptions).
• Opt-Out: unsubscribe from marketing at any time.

California (CCPA/CPRA): residents may have the right to know/access, delete, correct, and limit the use/disclosure of certain information, and to opt out of “sale”/“sharing” for cross-context behavioral advertising if applicable. To exercise these rights, contact us at the email below. If we engage in activities that constitute “selling” or “sharing” under California law, we will provide a “Do Not Sell or Share My Personal Information” mechanism.

Canada (PIPEDA/CPPA): Canadian users may request access, correction, and withdrawal of consent where applicable. Contact us to submit a request.

10) Children’s Privacy

Our site is not directed to children under the age of 13 (or higher if required by local law). We do not knowingly collect personal information from children. If we learn we have collected such data, we will delete it.

11) International Transfers

We serve the United States and Canada, and may process and store information in the United States. By using our site, you understand your information may be transferred to, stored, and processed in the United States.

12) Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be indicated by a new “Last updated” date. We will notify you of material changes (e.g., via email or a site notice).

13) Contact Us

If you have questions or wish to exercise your rights, contact us:
Email: support@bioraessentials.com
Mailing: Biora Essentials, United States